Ignition Facility - Community-Driven Games Marketing

Ignite Your Game

In nuclear fusion, ignition is the point at which the reaction becomes self-sustaining. We help games create self-sustaining communities that grow themselves — and achieve ignition.

Go-To-Market

Launch your game. We create unified strategies that incorporate creator management, community growth & retention, social media/content marketing, and word-of-mouth programs into one package focused on getting players in-game.

Early Market Validation

Find what marketing works for your game before you spend big. Use marketing and community-oriented activities early in development to find your initial audience, prove player interest, and gain traction as you achieve product-market fit.

Program Management

We solve big problems. We design and implement Steam pages, Discord servers, creator/influencer campaigns, referral programs, manage playtests, and more. We've worked with indie and AAA studios alike and can tailor any program to your needs.

Selected Case Studies

Here's some cool stuff we've worked on.

Zerospace's Kickstarter

Early Market Validation

Shatterline's Feedback Loop

Program Management

Announcing SWAPMEAT

Go-To-Market

The Agile Marketing Manifesto

In today's market, you can't win by running last year's playbook. The games industry is more competitive than ever, players are saturated by traditional marketing, and as a result people rely primarily on their friends to make purchasing decisions. You need to define and refine your own strategy. Here's how we help with that.

Experiment And Adapt

Crawl, Walk, Run

Validate your marketing (and your game) with player-facing experiments early in development. As the game gets closer to release readiness, amplify what worked before. When you take the game to market, spend your budget where you already know it'll be effective.
Market Like An Activist

Find Your People First

Word of mouth is the most cost-effective and scalable form of marketing there is. Don't just broadcast your message, recruit believers along the way and turn your audience into a marketing team.
Make Noise Early And Often

It's Never Too Early To Build Your Audience

Waiting for The Grand Reveal isn't a strategy, it's a bet. Use every opportunity you have to earn a new community member, regardless of what stage of development you're in. When it's time for the Big Thing, your existing community will make it bigger.

Our Founders

We've built our careers contributing to the success of the most storied companies and franchises in games. Our experience spans the spectrum of games publishing, and that breadth of experience means we're uniquely equipped to help you navigate just about any publishing challenge.

Joe Blancato

Currently Playing: Civ 7

Chris Heintz

Currently Playing: PUBG

We specialize in developing dynamic strategies and solutions that achieve your business goals, not just checking boxes. We've worked with studios of all sizes, from indie to AAA, and can plug into or build your marketing infrastructure.

Ignite Your Game

In nuclear fusion, ignition is the point at which the reaction becomes self-sustaining. We help games create self-sustaining communities that grow themselves — and achieve ignition.

Go-To-Market

Early Market Validation

Program Management

Selected Case Studies

Here's some cool stuff we've worked on.

The Agile Marketing Manifesto

Experiment And Adapt

Crawl, Walk, Run

Market Like An Activist

Find Your People First

Make Noise Early And Often

It's Never Too Early To Build Your Audience

Our Founders

We've built our careers contributing to the success of the most storied companies and franchises in games. Our experience spans the spectrum of games publishing, and that breadth of experience means we're uniquely equipped to help you navigate just about any publishing challenge.

Joe Blancato

Chris Heintz

Meet With Us Now